AppLift is a comprehensive mobile app marketing platform that empowers mobile app publishers to acquire and re-engage quality users at scale. The platform resides on its proprietary LTV optimization technology, which enables ROI maximized user acquisition on a performance basis. AppLift’s programmatic media buying platform DataLift provides a wide reach by accessing all automated supply sources in the market. Its data-fueled machine learning algorithm leverages historical campaign data to determine which combinations of targeting parameters perform best. AppLift works with 500+ leading global advertisers across all verticals, such as match.com, King, Zynga, OLX, Glu Mobile, Myntra, Paltalk and Tap4Fun.
Indesign: Designing flyers, brochures layout (understanding of how to prepare those files for print as well. In short "prepress").
Illustrator: Designing infographics with a general understanding of vector graphics.
Photoshop: Mockup designs (Website layouts), Banners, Web graphics.
Powerpoint: Change and create master slides/templates.
Nice To Have
AfterEffects (e.g. Video editing/Sound editing)
MailChimp (basic understanding of the software; e.g. working with templates)
Dreamweaver (basic HTML/CSS; e.g. for the coding of the mail templates)
Good problem solver: We often face complex data that needs to be represented in an understandable way like chart design, Infographics.
Organised: Willing to work with Asana and maintain the design-workflow/ briefing standards.
Self-reliant: Questions can and should be asked at all times but should not result in micro-management.
Proactive: Suggesting new approaches or optimizing workflows, finding ways to achive results faster while maintaining the quality.
Working in a timely manner/ Pragmatic approach: Being creative is nice and needed here at AppLift. The designer would need to have a good balance between being quick and effective, while maintaining the quality of work produced. Responsibilities