VP Marketing (m/f) for AppLift

Berlin, Germany


What we do:

We’re here to solve a problem faced by all mobile app marketers: how to find the best possible users for their apps at the best possible price. By connecting mobile app marketers with over a billion users worldwide through our performance-focused technology, we enable them to acquire just the ones that will help them to achieve their business goals.

Responsibilities:

  • You are part of AppLift’s top management team and work closely with  business and product heads to define and establish our product positioning and overall marketing strategy
  • You are fully responsible for the execution of the marketing strategy across all areas and regions (APAC, EMEA, Americas)
  • You constantly monitor industry developments and our main competitors' products and communication strategies to adjust our own marketing strategy if necessary
  • You deeply dive into our products, technology and offerings and position them successfully in the global market
  • You and your team create press materials and marketing/sales collaterals
  • You develop and grow relationships with key media contacts and industry stakeholders
  • You increase the company’s visibility and represent AppLift externally through e.g. high-level speaking opportunities on industry trade shows as well as through online appearances
  • You deploy optimised campaigns that drive lead generation and customer retention
  • You manage a global marketing team across 3 time zones focusing on Product Marketing,  Events, PR, content creation and online marketing
  • You lead the design team to create compelling narratives and present AppLift and its product in a unique ways
  • You manage a significant marketing budget and work with regional leadership and unit heads to ensure that they are aware of how you are allocating resources to help them achieve their objectives
Requirements:
  • Existing know-how and previous experience of 7+ years in Marketing of which at least 4 are in the ad-tech space/mobile ad-tech space
  • Strong understanding of mobile ad-tech market and strong visionary in topics of product and company positioning
  • Previous experience in content marketing, PR, event marketing, branding, online marketing and managing a design team
  • Very technology affine and versatile to work with all departments in the company
  • Strong network in the space
  • Strong management and leadership skills
  • Excellent communication skills and strong influencer
  • Creative thinking
  • Aiming for outstanding solutions
  • Ability to lead tracking and ROI analyses, to effectively measure performance of marketing efforts and activities

What We Offer:

  • Join one of the top mobile advertising companies worldwide
  • Benefit from working with some of the most experienced professionals of our industry and constantly grow with us
  • Enjoy startup perks (our lounge area, gaming in the office, team events, boat parties and many more) in a stable and profitable company
  • Be a part of a multinational team (35+ nationalities) that will bring mobile advertising to the next level
  • Take responsibility from the first day and manage projects that will have a significant impact on AppLift’s success
  • Enjoy a competitive salary package and benefit from a tailored career development path

Interested? - Please submit your 1-page CV online.