Manager - Performance Marketing for our new Digital Health Company - (m/f)

Berlin, Germany

We’re HitFox, a company builder based in Berlin. The HitFox team is transforming selected high-growth markets by establishing synergistic company clusters. More than 880 professionals all over the world are shaping emerging digital industries in the group’s international offices on three continents. We’re currently looking for a Manager - Performance Marketing (m/f) to join our new digital health company.

Now it is the perfect time to get involved in the fast-growing yet still underserved digital health landscape, while still maintaining the first mover advantage. In light of recent regulatory developments, the German health market is ripe for disruption. As Manager - Performance Marketing (m/f) you have the one-of-a-kind opportunity to be part of the initial team and participate in reshaping the German health industry. Under the company building umbrella of HitFox, we are developing a new Digital Health Venture. HitFox has demonstrated a highly successful track-record in reshaping whole industries (as seen with Finleap) and will fully commit its resources to assure long-term success.

Your Role & Responsibilities:

  • Take over responsibility for our Marketing Strategy, Social Media Management & On-/Offline Marketing activities
  • Conduct data, market & competitor analysis
  • In charge of developing & implementing our digital health campaigns and finding the right partners for our specific target group. This also includes KPI setting & tracking
  • Responsible for challenging and testing assumptions in relation to the overall business plan, customer lifetime value and marketing channel scalability
  • Diagnose, address and resolve all marketing related challenges of the new Digital Health Venture
  • Manage marketing budget to achieve highest ROI across all performance marketing channels
  • Identify new marketing opportunities and try them out
  • Set new standards for what marketing excellence means

Our Perfect Match:

  • Ideally >2 years of experience in marketing
  • Earned a master’s or bachelor’s degree, preferably with a focus on marketing
  • Fluent in English and German
  • Very strong communicator
  • Experience in and passion for making data-driven marketing and sales decisions using surveys, focus groups, A/B testing, and other analytical tools
  • Ability to set goals and execute under tight deadlines
  • Experience working with performance marketing metrics such as CPA, CPC, CPM and LTV; with hands-on experience of digital channels such as Search, Mobile, Display, Social, Email, Affiliate Marketing
  • Hands-on mentality and are passionate about entrepreneurship
  • Enjoy working in a startup environment, adapt quickly to changing business landscapes and love the opportunity of having a lasting impact far beyond your immediate responsibilities